Welcome to H R Hygiene Products Ltd.
We are a manufacturer of hygiene products with a growing presence in the Indian market. Under our brand framework, we have developed Femiss, Womanica, ElderFit and Bloom Baby, each designed to address consumer needs across the hygiene care spectrum, from babies to young women and the elderly. While our core focus has been on sanitary napkins, we have progressively diversified our portfolio to include a broader range of female care and wellness products, with Femiss catering to the economic segment through affordable and reliable sanitary napkins, Womanica offering premium high-absorbency solutions, ElderFit extending specialized hygiene care to the elderly, and Bloom Baby focusing on safe and comfortable baby care. We also manufacture our product sanitary napkin on white label for few customers. Our products are distributed pan-India through a dual-channel strategy comprising an extensive offline retail presence with network of dealers and e-commerce platforms including Meesho, Amazon, Glowroad, Flipkart, Snapdeal and JioMart, catering to both B2B and B2C customers.
We had a diversified customer base of more than 200 customers in 28 states and 8 union territories in India for the last three Fiscals, which enables us to de-risk and reduce our dependency on any customer or group of customers. We focus on marketing and distributing our products to match the needs and preferences of consumers across our various brands. Our brands presence is particularly strong in western India, with Gujarat as the dominant market followed by strong presence in Maharashtra and Rajasthan.
Our distribution network in India was supported by a sales and marketing team of over 96 personnel and 11 Consignment Sale Agent (CSA), servicing approximately 182 distributors across the region.